Doing it Wrong to Get it Right

Listen carefully to first criticisms made of your work. Note just what it is about your work that critics don’t like – then cultivate it. That’s the only part of your work that’s individual and worth keeping. ~Jean Cocteau Jean Cocteau was such a multifaceted artist...
How PR Can (Quite Literally) Inform and Transform Art

How PR Can (Quite Literally) Inform and Transform Art

I was speaking to a writer the other day about how she hates to have to market her work. It’s not a new complaint. I’ve heard it from writers, painters, musicians and film makers for years now. I’ve echoed the same complaint myself. It’s a perennial artist’s complaint..

PR For Artists: The Art of PR

PR For Artists: The Art of PR

From my perspective, when it comes to building a career as an artist, creating your art is step one.  That’s simply your starting point.  You then have a responsibility to your art, which is to find ways to get your art to the public.  If you are creating simply for...