by Aubrie | Dec 2, 2014 | Blog
The first step is to realize that marketing is a necessity, not an option. The second step is to understand how important launching a PR campaign for your art and a career as an artist can be. If you’ve made it past those two steps. Congratulations. You’re ahead of...
by Aubrie | Nov 19, 2014 | Blog
If you want to reach a broader audience and build your brand as an artist, there are some common marketing traps you want to avoid. Below are four common PR “don’ts” to steer clear of. 1) Don’t work on your art and then simply wait for your audience, buyers or...
by Aubrie | Oct 23, 2014 | Blog
To quote Christie’s NYC Robert Manley “[Elizabeth Rockwell] is arguably one of the most groundbreaking women in the art scene.” And according to Richard Armstrong, Director of the Guggenheim Museum “It’s inside American Art History a little recognized...
by Aubrie | Sep 18, 2014 | Blog
If you’re not currently marketing your art, you’re doing yourself, your art and the public a disservice. If you can, hire a public relations firm, or a PR consultant to help you shape, frame, brainstorm and launch a creative media relations campaign. Your best bet is...
by Aubrie | Jul 28, 2014 | Blog
What You Want: You want to realize your dream? Answer your calling? You want to make your living as an artist? You want your art to sell? You want to be known and respected for the work you create? And is there, at least a small part of you who wants to prove them...
by Aubrie | Jul 24, 2014 | Blog
“Everything in creation has its appointed painter or poet and remains in bondage like the princess in the fairy tale ’til its appropriate liberator comes to set it free.” ~Ralph Waldo Emerson What Emerson touches on in that quote is amazingly profound. For...
