PR For Artists: The Art of PR

PR For Artists: The Art of PR

From my perspective, when it comes to building a career as an artist, creating your art is step one.  That’s simply your starting point.  You then have a responsibility to your art, which is to find ways to get your art to the public.  If you are creating simply for...

Artists and The “Basics” of Success

On artist websites, our number one section is usually photos,” So said Warner Bros. Records SVP of New Media, Jeremy Welt, at the Bandwidth Conference in San Francisco.  Amazing the difference a few good photos can make. During this time of...

Promoting Your Art Utilizing PR

If you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist creating your art is step one when it comes to launching a successful career.  Once you’ve created your art, you next need to build the bridge between...

Authors, Musicians & PR’s Brave New World

Yes, the music industry has changed and in many ways it’s more challenging than ever before, but with change comes new opportunities.  Success can still be had by those who work to create it.  The traditional major label options aren’t as great and as varied as they...

PR for Artists

PR for artists is an art in itself.  Effective public relations comes down to compelling storytelling.  The more compelling the story, the more effective the PR campaign.  Unlike with advertising, or direct marketing or other forms of promotion, by utilizing PR or...