It’s not always easy to find venues to showcase your work. And it’s not difficult to get locked in that gallery-or-nothing mentality. Galleries are definitely important, but they are not the end-all-and-be-all when it comes to displaying your art and reaching the public. As a recent article in the New York Times illustrated, the landscape is shifting and New York-based galleries are no longer the only places to view or buy fine art.
Although developing a strong PR narrative is generally the best way to create a powerful brand for you and for your artwork, don’t think in terms of selling or marketing – think of stories.
Effective PR isn’t about creating ads, commercials, or a sales pitches, but about developing a strong, compelling story told with flair and personality.
You’re an artist, right?
You’re not a magazine editor. But during this read, let’s pretend you are.
Bear with me. There is method in this madness, to quote that Will guy.
