No Gallery Representation? You can still market art!

“He who hesitates is lost,” is a quote that is generally attributed to Joseph Addison’s play Cato (1712). Although the exact wording might have been lost through the centuries, we all understand the sentiment. The bottom line being, if you wait, opportunity can...

What Art School Taught You About Marketing: (Probably) Nothing

I was talking to a prospective client the other day. He was telling me about a friend of his who went to law school and how she had been given guidance in how to create her resume, reach out to possible employers, present herself at interviews, create a target list of...

How Artists Can Successfully Work with Their PR Firms

The first step is to realize that marketing is a necessity, not an option. The second step is to understand how important launching a PR campaign for your art and a career as an artist can be. If you’ve made it past those two steps. Congratulations. You’re ahead of...