by Aubrie | Mar 31, 2015 | Blog
I was speaking to an artist the other day who was telling me that she and her artwork were going to be featured in a magazine. I congratulated her and told her she should consider doing some media outreach to maximize her exposure. Her response was that she was going...
by Aubrie | Mar 25, 2015 | Blog
I was talking to an artist the other day. He had spoken to representatives at two public relation firms who told him that he wasn’t a good candidate for PR because he didn’t have an upcoming gallery show. I’m not quite sure what to make of those two responses. Either...
by Aubrie | Mar 12, 2015 | Blog
You can’t sell your work, if you don’t make it easily accessible. If potential customers and collectors can’t see your art, they won’t buy it. If you are a new artist, or a new artist to the public and are unwilling to show your art in venues outside of galleries and...
by Aubrie | Mar 3, 2015 | Blog
There are a few different ways to look at art in the post-internet age. In simplest terms it is art that was created after the 1990s. That’s easy enough. There is also art that was created for featured only (or primarily) online bypassing galleries or museums. There...
by Aubrie | Feb 12, 2015 | Blog
As I’ve written in other articles, too many artists create their art and wait, or submit to galleries and wait, or send out emails and wait, or… you get the picture. Waiting is not a business strategy. Sure, there will be plenty of instances when you’re waiting for...
