It was approximately seven years ago that Aubrie Wienholt and I began experimenting with the PR for Artists idea. Although the company had represented films, authors, directors and musicians in the past, representing fine artists was a new endeavor. The focus for PR for Artists was organic. The concept was to have artists representing artists.
Our mantra at PR FOR ARTISTS is for artists to be as creative with their marketing as they are with their art. The goal is to turn marketing into an art. Warhol certainly transformed his marketing into an art form.
A few weeks back I received an email from an artist who had booked her first solo show. As she explained it was coming up in two weeks. She was excited. She saw this as being an opportunity to truly establish herself and her artwork. She wanted us to work with her to launch a campaign to garner media coverage, create a buzz and start help drive peoples to the exhibit.
A few years back I began to notice a new trend. A number of prospective clients began contacting us not for themselves, but for someone they cared for, admired, or championed. They were calling to give a PR campaign as a holiday gift.
I was speaking to someone about Cuban Artist Julio Larraz the other day who described him as a Titan in the art world. I echo that sentiment. Larraz has been called one of most important contemporary Latin American artists of our time. I’d go so far to say he is the most important.