by Aubrie | Apr 29, 2015 | Blog
I was reading an article that was discussing why the more information, history and context that accompanies a work of art, the more attractive it is to potential buyers or collectors. So, the more you inform potential buyers about your work, the more you increase its...
by Aubrie | Apr 23, 2015 | Blog
As a recent article in the L.A. Weekly by Catherine Wagley attests, art is blooming in L.A. At least art galleries are, which will afford artists new outlets and broaden the bulls-eye. New York is still an art Mecca, but it is slowly losing its reputation as the...
by Aubrie | Apr 17, 2015 | Blog
We represent artists, but we are also a company comprised of artists. We therefore understand not only the issues and often resistance that comprise marketing ones work, but the issues, time, frustration, joy and wonder that comes from creating a work of art. Our...
by Aubrie | Apr 9, 2015 | Blog
When building a brand for you and your art remember: you want your brand to be as distinctive as you are. Some artists like to have their brand extend to themselves and their lives. Others want to keep it primarily focused on their art work. Focus on your strengths,...
by Aubrie | Apr 2, 2015 | Blog
I received a call from an artist the other day who wanted to discuss launching a public relations campaign for her upcoming gallery show. “Great,” said I, “when is it?” “In a week,” she said cheerily. “Someone in the entertainment industry told me that if I brought on...
