Learning the art of marketing your art needn’t be frightening or intimidating. Our bet is that it can actually be fun. With that bet in mind on April 1st, in Burbank, California, PR for Artists is offering a seminar for artists, by artists.
I was speaking to a new client the other day who wanted to wait to launch her PR campaign until her show which is, at that point, over eight months away. She’s based in Europe and this will be her first U.S. exhibition.
During my time as a freelance journalist there were three interviews that got away, one was with Bob Dylan, the other with the writer Henry Miller and the third with David Bowie. Although I was intrigued by the thought of interviewing Dylan, he was notorious for toying with interviewers. You knew you were going into a mind field and chances of coming out with more than an interesting experience were slim. That said, Henry Miller and Bowie were the interviews I regretted losing the most.
You’re an artist, so chances are breaking rules is not that foreign a concept to you. So, with that in mind, try approaching your PR and marketing with that same mindset.
The New York Times recently ran an article on Danielle Baskin, a 27 year old artist turned entrepreneur. The title of the article is: “An Entrepreneur Juggles Six Companies and One Worker: Herself.”
Although her story is one artists can learn from, that’s not to say that every artist needs to focus on being an entrepreneur. Still the article does illustrate the kind of opportunities that are available to artists. As the article explains, her business was as self-contained and shoe-string as a business can be.