Creating Your Brand as an Artist

Creating Your Brand as an Artist

Although developing a strong PR narrative is generally the best way to create a powerful brand for you and for your artwork, don’t think in terms of selling or marketing – think of stories.

Effective PR isn’t about creating ads, commercials, or a sales pitches, but about developing a strong, compelling story told with flair and personality.

Burroughs, Fiction & Your Personal Art History

Several years ago when I was working as a freelance writer I had the rare opportunity to interview William Burroughs aka famed writer, aka Old Bull Lee from Kerouac’s “On the Road.” I generally interviewed musicians, which was cool, but, since my focus was on writing,...
5 PR & Marketing Strategies Successful Artists Implement Daily

5 PR & Marketing Strategies Successful Artists Implement Daily

PR and marketing are major components when it comes to launching a successful career as an artist. With that in mind, the following are: 5 PR and Marketing Strategies Successful Artists Use 1. They market themselves and their work! They do their work, create their art...
Secrets to Pitching (Both) Art Galleries And The Media

Secrets to Pitching (Both) Art Galleries And The Media

Presenting yourself to an art gallery is not that dissimilar from presenting yourself to the media. It’s not a one-to-one correlation, but the approach is very similar. Below are some pitching tips to consider when contacting one, or both. Contacting the media with a...