Art In The Post-internet Age & How To Market It

There are a few different ways to look at art in the post-internet age. In simplest terms it is art that was created after the 1990s. That’s easy enough. There is also art that was created for featured only (or primarily) online bypassing galleries or museums. There...

Attention Artists: Stop Waiting – Act!

As I’ve written in other articles, too many artists create their art and wait, or submit to galleries and wait, or send out emails and wait, or… you get the picture. Waiting is not a business strategy. Sure, there will be plenty of instances when you’re waiting for...

No Gallery Representation? You can still market art!

“He who hesitates is lost,” is a quote that is generally attributed to Joseph Addison’s play Cato (1712). Although the exact wording might have been lost through the centuries, we all understand the sentiment. The bottom line being, if you wait, opportunity can...

What Art School Taught You About Marketing: (Probably) Nothing

I was talking to a prospective client the other day. He was telling me about a friend of his who went to law school and how she had been given guidance in how to create her resume, reach out to possible employers, present herself at interviews, create a target list of...