The Power of Art
Art, success, and money are not incompatible.
Why Having Your Own Artist’s Website is Critical
If you think that having a Facebook page, or a presence on Instagram, Pinterest or Twitter is enough to showcase your art, think again.
Creating Opportunity as an Artist Using Effective PR
If you’re looking to sell your art and build a career as an artist, without opportunity, all of the above can go for naught.
Fine Art PR: The Art of Effective Storytelling
One of our mantras at PR For Artists is that effective PR is effective storytelling. It’s not about a hard sell, it’s about creating compelling stories with strong narratives.
The trouble is that most artists are too close to their work (and their careers) to be able to see their stories. Or they don’t realize what makes a compelling story or how to present their stories in ways that will interest the media and the public.
Social Media For Artists: Share & Sell
Social media has become an integral aspect of most artist’s marketing. For some, it has become a part of their art and, in a sense, an extended canvas.
From our perspective, traditional media is the most powerful approach for enhancing your social media outreach. Launching a traditional PR campaign will garner you media coverage in magazines, newspapers as well as on TV, radio and online media outlets. You can then post those media links on your various social media platforms. You have now separated yourself from most other artists online. You aren’t simply posting your thoughts, or personal images, as everyone else is posting. You are establishing that your art is newsworthy.