Two Top Media Campaign Mistakes Artists Can Avoid

Two Top Media Campaign Mistakes Artists Can Avoid

If you’ve hired a PR firm, or PR consultant to launch your media campaign, rule number one is work with them.  Although the majority of clients we’ve worked with have been great, in over two decades of working in the PR field, I have run into a few who, for whatever...
How do I Market My Art?

How do I Market My Art?

You can’t have your art seen if no one knows where to see it. That sounds obvious, but it’s one of the major pitfalls most artists encounter. It makes sense, most artists try to focus their time on creating their art. If they have the luxury of being full time artists, they want to spend as much time in their studio working on their art. If they need to hold down a “day job” they are even more jealous of their time and want to use the time they have left creating.

Marketing Your Art by Pulling back the Curtain

Marketing Your Art by Pulling back the Curtain

If you’re utilizing social media as a way to build your audience and reach out to the public, remember that people are generally intrigued when artists draws back the curtain and give a behind-the-scenes look at their work and their process. This might seem...