Warhol’s Business Secrets
“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” – Andy Warhol
Warhol was right!
The Reality (Behind the Myth) of Going Viral
Artists are daily posting images and videos online. Many do so with the hope that that last image they posted will break through the social media barriers, fly past the noise and go viral. But how realistic is that scenario?
Instagram: Making the Most of Visual Social Media
While we can’t underestimate the value of all social media platforms for artists, the truth is that one application remains king above all: Instagram. As a predominantly visual app, Instagram has all the right tools to make your artwork shine (or even better, sell!),...
Turning up the Exposure on your Artwork
Why are some artists featured in magazines, newspapers and on TV, while others seem to remain under the radar? Why do some careers take off while others falter or flounder? The quality of the art work, that’s always the starting point, but that is seldom the complete...
An Artist’s Success Blueprint
Let’s start with the basics – are you currently marketing and working to bring exposure to your work? If so, congratulations. If not, let’s get you started. But, before you launch a PR, social media or marketing campaign, you want to make sure that you’ve outlined your objectives and thoroughly mined your stories.