by Hayley Smith
In this modern society, there’s no denying that our lives, jobs and social spheres are connected and intertwined on almost every level. It’s a 24/7 world, and as an artist, you probably feel like you need to be everywhere at all times.
But that’s simply not possible. After all, artists are only human—and you can’t be expected to be a CEO, publicist, social media star, hand-shaker, meeting-maker and content-creator all at once. The good news is that there are many talented, creative professionals out there who are ready and able to help you. With the right team behind you, you can focus on what you do best—making art—while letting others handle the rest.
Here’s a look at the kind of teammates an artist at any stage of their career should have by their side:
Web Designer: As an artist, the Internet is often the public’s first introduction to your work. You might not think your website matters, but poor design, unappealing aesthetic or limited functionality can prevent people from ever seeing your work in the first place! You want someone on your team who can help keep your site current, fresh and appealing at all times.
Writers: If you’re an artist who also has a way with words, consider yourself lucky! After all, being blessed with an artistic mind doesn’t necessarily mean you love to write. That’s why many artists use writers to assist in crafting compelling artist statements, unique descriptions and an impressive bio. Having a solid writer in your stable will go a long way toward getting you noticed.
Social Media Manager: It may seem like second nature, but you’d be surprise by how many artists let social media fall by the wayside. We understand! It can be quite time consuming to Tweet, Snap, Instagram…and still find time to make art. A savvy social media expert will not only handle all of these details for you, they’ll also help you engage with power-players, amplify your vision and get your art noticed.
PR Experts: We may be biased (wink wink), but a good Public Relations team can truly make or break your career as an artist. PR experts will help you connect with media outlets that want to talk about your work through blogs, newspapers, magazines, radio or other outlets. Having a record of good press will not only help spread the word about who you are, but will also help legitimize you in the eyes of the industry. PR can be a critical step in any artist’s career.
These are just a few of the many types of teammates who can help elevate your career and the work that you create—and the type of teammates we’ve assembled at PR for Artists. We understand the value of working together to help an artist achieve their goals, and we are incredibly passionate about doing so. Giving artists the support they need to focus on their work, is the most rewarding aspect of what we do.
…After all, there’s no “I” in ART, either.
Copyright © PR FOR ARTISTS 2016