FOR IMMEDIATE RELEASE
May 2022
GEN.ART Exhibits Immutable at Vellum LA, Featuring Top Tier Digital Artists and Collectors in Los Angeles
Los Angeles, CA – GEN.ART, one of the leading generative art platforms, hosts generative art exhibition Immutable at Vellum LA, the premier art gallery for NFT-backed digital art. The exhibition features top tier digital artists and collectors, on view from June 2, 2022 – June 26, 2022.
Immutable explores the world of generative art and non-fungible tokens (NFTs), delving into a movement that is breaking norms and pushing boundaries. The work featured in Immutable showcases generative art’s collaboration between artist, algorithm, and collector, and how its digitally native processes navigate constraints and freedom.
“Ever since founding GEN.ART, just under one year ago, it’s been our mission to play a small part in helping usher in this new creative renaissance. We focused on building a tight-knit community of artists, collectors and thinkers. Now we want to educate and show the wider public the beauty of generative art, making the complex simple, sharing stories, and understanding the people behind the art and the community behind the movement. We couldn’t think of a better partner than Vellum LA to host our first US exhibition. And we couldn’t be more appreciative of Cozomo, Punk6529 and GrailersDAO. They continue to lead by example, share values similar to ours, be great spokespeople and be selflessly kind.”
– Adam (Notion), Founder, GEN.ART
Immutable features work by artists Nadieh Bremer, Jens Clarholm (jenslabs), Chris Egli (r0zk0), Greweb, Hevey, Lucastswick, Laya Mathikshara, Kelly Milligan, MrHabMo, Rich Poole, Alexander Reben, Tengil, Toiminto, Jos Vromans, and Dan Zucco. The exhibition will also feature work from the collections of three prolific collectors—Cozomo de’ Medici, Punk6529 and GrailersDAO—with over $100m of artwork on display—including works by artists XCOPY, Tyler Hobbs, Dmitri Cerniak, DeeKay, Larva Labs, Sam Spratt, Snowfro, Loren Bednar, Ben Kovach, Joshua Bagley, Thomas Lin Pederson, William Mapan, amongst many others.
“As part of Vellum LA’s mission to situate NFTs within the context of art history, we are pleased to be partnering with GEN.ART on this important residency that not only champions the work of prominent generative artists within the space but also gives our LA community a glimpse into the iconic collections of some of the top NFT collectors that have been investing in and supporting digital artists since day one.” – Sinziana Velicescu, Director & Curator, Vellum LA
Vellum LA will host a private opening reception on Thursday, June 2, 2022, from 7-9 PM, with drinks and refreshments. At a later date to be announced soon, there will be a moderated artist panel and Twitter Spaces co-hosted by GEN.ART and Vellum LA.
Exhibition Details
Immutable
June 2, 2022 – June 26, 2022
GEN.ART’s Collection: June 2 – June 5
Cozomo de’ Medici’s Collection: June 9 – June 12
6529 Capital’s Collection: June 16 – June 19
GrailerDAO’s Collection: June 23 – June 26
Private opening reception, Thursday, June 2, 7-9 PM
Please RSVP here.
Vellum LA
7673 Melrose Ave
Los Angeles, CA 90046
Gallery open to the public Thursday – Sunday, 1-6 PM
About GEN.ART
Founded in August 2021, GEN.ART has 5,100 members and operates as a decentralized autonomous organization (DAO). GEN.ART partners with world renowned artists to release collections of generative art immutably on the ethereum blockchain.
Website: www.gen.art
About Vellum LA
Vellum LA is LA’s premier NFT gallery for digital art, located on Melrose Ave. By taking a concept-driven approach to curation, Vellum LA’s goal is to meaningfully situate the digital and crypto art communities within the context of art history, while also educating the public on the potential of NFTs to impact the future of art. Outfitted with state-of-the-art LumaCanvas displays, Vellum LA aims to become a one-of-a-kind viewing experience unlike that of any traditional gallery.
Website: www.vellumla.com
