The Art of Breaking the PR Rules
You’re an artist, so chances are breaking rules is not that foreign a concept to you. So, with that in mind, try approaching your PR and marketing with that same mindset.
Artist as Entrepreneur
The New York Times recently ran an article on Danielle Baskin, a 27 year old artist turned entrepreneur. The title of the article is: “An Entrepreneur Juggles Six Companies and One Worker: Herself.”
Although her story is one artists can learn from, that’s not to say that every artist needs to focus on being an entrepreneur. Still the article does illustrate the kind of opportunities that are available to artists. As the article explains, her business was as self-contained and shoe-string as a business can be.
The Genesis of PR for Artists & the PR for Artist Gallery Exhibit
It was approximately seven years ago that Aubrie Wienholt and I began experimenting with the PR for Artists idea. Although the company had represented films, authors, directors and musicians in the past, representing fine artists was a new endeavor. The focus for PR for Artists was organic. The concept was to have artists representing artists.
Joshua Shultz Art Exhibition
Our mantra at PR FOR ARTISTS is for artists to be as creative with their marketing as they are with their art. The goal is to turn marketing into an art. Warhol certainly transformed his marketing into an art form.
How to Avoid the Two Biggest PR Mistakes Artists Make
A few weeks back I received an email from an artist who had booked her first solo show. As she explained it was coming up in two weeks. She was excited. She saw this as being an opportunity to truly establish herself and her artwork. She wanted us to work with her to launch a campaign to garner media coverage, create a buzz and start help drive peoples to the exhibit.
The Gift of Art: A Holiday PR Campaign
A few years back I began to notice a new trend. A number of prospective clients began contacting us not for themselves, but for someone they cared for, admired, or championed. They were calling to give a PR campaign as a holiday gift.