Why Having Your Own Artist’s Website is Critical
If you think that having a Facebook page, or a presence on Instagram, Pinterest or Twitter is enough to showcase your art, think again.
Creating Opportunity as an Artist Using Effective PR
If you’re looking to sell your art and build a career as an artist, without opportunity, all of the above can go for naught.
Fine Art PR: The Art of Effective Storytelling
One of our mantras at PR For Artists is that effective PR is effective storytelling. It’s not about a hard sell, it’s about creating compelling stories with strong narratives.
The trouble is that most artists are too close to their work (and their careers) to be able to see their stories. Or they don’t realize what makes a compelling story or how to present their stories in ways that will interest the media and the public.
Social Media For Artists: Share & Sell
Social media has become an integral aspect of most artist’s marketing. For some, it has become a part of their art and, in a sense, an extended canvas.
From our perspective, traditional media is the most powerful approach for enhancing your social media outreach. Launching a traditional PR campaign will garner you media coverage in magazines, newspapers as well as on TV, radio and online media outlets. You can then post those media links on your various social media platforms. You have now separated yourself from most other artists online. You aren’t simply posting your thoughts, or personal images, as everyone else is posting. You are establishing that your art is newsworthy.
Defining Success as an Artist
Although PR and marketing is generally what helps cement an artist’s success in the marketplace, as an artists you will have your own definition of success.
But often those initial definitions and ideas are passed on by others and have a tendency to be very limiting.
The Importance of Rejection
You’ve reached out and presented your work to galleries, companies, exhibits, and you continue to receive polite rejections, not so polite rejections and sometimes simply silence.
You’ve done your work. You’ve put in your time. You’ve perfected and refined your art and…
Nothing.
The powers that be and the universe have reacted with a resounding
No!
So, do you stop? Are you being sent a cosmic message? Is it time to grow up realize that you’re going down the wrong path? Forget launching a marketing or PR campaign. Maybe you should throw in the towel and close the door on this chapter of your life?
Good questions. Read on..