by Aubrie | Apr 17, 2015 | Blog
We represent artists, but we are also a company comprised of artists. We therefore understand not only the issues and often resistance that comprise marketing ones work, but the issues, time, frustration, joy and wonder that comes from creating a work of art. Our...
by Aubrie | Apr 9, 2015 | Blog
When building a brand for you and your art remember: you want your brand to be as distinctive as you are. Some artists like to have their brand extend to themselves and their lives. Others want to keep it primarily focused on their art work. Focus on your strengths,...
by Aubrie | Apr 2, 2015 | Blog
I received a call from an artist the other day who wanted to discuss launching a public relations campaign for her upcoming gallery show. “Great,” said I, “when is it?” “In a week,” she said cheerily. “Someone in the entertainment industry told me that if I brought on...
by Aubrie | Mar 31, 2015 | Blog
I was speaking to an artist the other day who was telling me that she and her artwork were going to be featured in a magazine. I congratulated her and told her she should consider doing some media outreach to maximize her exposure. Her response was that she was going...
by Aubrie | Mar 25, 2015 | Blog
I was talking to an artist the other day. He had spoken to representatives at two public relation firms who told him that he wasn’t a good candidate for PR because he didn’t have an upcoming gallery show. I’m not quite sure what to make of those two responses. Either...
by Aubrie | Mar 12, 2015 | Blog
You can’t sell your work, if you don’t make it easily accessible. If potential customers and collectors can’t see your art, they won’t buy it. If you are a new artist, or a new artist to the public and are unwilling to show your art in venues outside of galleries and...
