by Aubrie | Apr 4, 2016 | Blog
Social media has become an integral aspect of most artist’s marketing. For some, it has become a part of their art and, in a sense, an extended canvas.
From our perspective, traditional media is the most powerful approach for enhancing your social media outreach. Launching a traditional PR campaign will garner you media coverage in magazines, newspapers as well as on TV, radio and online media outlets. You can then post those media links on your various social media platforms. You have now separated yourself from most other artists online. You aren’t simply posting your thoughts, or personal images, as everyone else is posting. You are establishing that your art is newsworthy.
by Aubrie | Mar 24, 2016 | Blog
Although PR and marketing is generally what helps cement an artist’s success in the marketplace, as an artists you will have your own definition of success.
But often those initial definitions and ideas are passed on by others and have a tendency to be very limiting.
by Aubrie | Mar 14, 2016 | Blog
You’ve reached out and presented your work to galleries, companies, exhibits, and you continue to receive polite rejections, not so polite rejections and sometimes simply silence.
You’ve done your work. You’ve put in your time. You’ve perfected and refined your art and…
Nothing.
The powers that be and the universe have reacted with a resounding
No!
So, do you stop? Are you being sent a cosmic message? Is it time to grow up realize that you’re going down the wrong path? Forget launching a marketing or PR campaign. Maybe you should throw in the towel and close the door on this chapter of your life?
Good questions. Read on..
by Aubrie | Mar 8, 2016 | Blog
Los Angeles was always thought of as a film town, or a TV town, or a music town. But never as an art town.
Well, as the saying goes, never say never.
According to a recent article in the New York Times, that’s exactly what L.A. is becoming.
To quote Julia Chaplin’s recent article: ”In the last two years, more than 24 galleries have moved into the warehouses and decommissioned factories in downtown Los Angeles on either side of the desiccated Los Angeles River, including the Arts District and neighboring Boyle Heights, offering a new party destination for the city’s thriving art scene.”
by Aubrie | Mar 4, 2016 | Blog
It can be exhausting being an artist. There are so many seemingly peripheral aspects to be considered that on the surface appear to have nothing to do with the art of… Creating art. If you’re not yet supporting yourself by your art, you need to work to bring in a paycheck so you can keep yourself afloat while you’re working on your art.
