Art Is Not a Solitary Act: How Having a Team Can Make All the Difference
Team work makes the dream work.
Two Top Media Campaign Mistakes Artists Can Avoid
If you’ve hired a PR firm, or PR consultant to launch your media campaign, rule number one is work with them. Although the majority of clients we’ve worked with have been great, in over two decades of working in the PR field, I have run into a few who, for whatever...
How do I Market My Art?
You can’t have your art seen if no one knows where to see it. That sounds obvious, but it’s one of the major pitfalls most artists encounter. It makes sense, most artists try to focus their time on creating their art. If they have the luxury of being full time artists, they want to spend as much time in their studio working on their art. If they need to hold down a “day job” they are even more jealous of their time and want to use the time they have left creating.
Marketing Your Art by Pulling back the Curtain
If you’re utilizing social media as a way to build your audience and reach out to the public, remember that people are generally intrigued when artists draws back the curtain and give a behind-the-scenes look at their work and their process. This might seem...
The Art of Celebrating success (with a small s)
“Life is a journey, not a destination,” is a quote attributed to Ralph Waldo Emerson. Although there is some dispute as to whether he ever said that, he did write: “To finish the moment, to find the journey’s end in every step of the road, to live the greatest number of good hours, is wisdom.”