9 Arts & Culture Magazines You Should Be Reading   We are online now more than ever. As a public relations agency, we are constantly reaching out to media, pitching stories, supporting writers and editors, building connections, and we’ve had the privilege of...

When the world went into lockdown last year, we had a lot of time on our hands. Many artists took advantage of that time stuck at home to create and relied on the internet more than ever to get their art in front of viewers.  One interesting byproduct of this online...

By Noah Sonnenburg Von Lintel Gallery is a proud fixture of the Los Angeles arts scene and has been for decades. Owner and founder Tarrah Von Lintel has been at the helm of the gallery for its long tenure as a loudspeaker for boundary-breakers and risk takers. She’s...

By Noah Sonnenburg For those of us in California, months have passed since Governor Gavin Newsom first announced a statewide shelter-in-place order. Since then, Los Angeles has experienced stages of reopening, surges in cases, the possibility of a new stay-at-home...

By McKenzie Morgan Many of us, artists and PR reps alike, understand the importance social media has on our careers. However, some of us (like myself) dread it. Sometimes posting an engaging comment or even a simple emoji feels inauthentic and awkward. Or maybe you...

By Colter Ruland Patricia Carr Morgan is a Tucson-based conceptual artist whose most recent work aims to hold our attention on an overwhelming threat to our planet: climate change. After trips to Greenland and Antarctica, where she saw firsthand the devastating toll...

By Colter Ruland  Charlie Lieberman is a photographer and cinematographer based in Southern California, whose work asks us to reconsider the preconceptions we might have about landscapes and how we move through them. Throughout the pandemic, sequestered in his home,...

By Colter Ruland Barbara Cole is a Toronto-based artist whose voice and vision couldn’t be more needed during this time of uncertainty. Known for her underwater photography that depicts figures suspended within shadowy waters, her body of work speaks to the...

By Colter Ruland Tatiana Wills is an artist who seeks out other artists. If you’ve been in the art world long enough, you learn who to watch out for next by listening to other artists, and that is exactly the kind of intuition Wills exhibits in a body of photographic...

By Colter Ruland Seek One is a Philadelphia-based artist whose work combines a classic reverence for Hollywood fame alongside contemporary, pop abstraction. Looking at his stylish and dynamic paintings is really like seeing what forms his personality. With roots in...

By Colter Ruland Amanda McCauley is a mixed media artist whose work is made entirely of flora (often foraged) that she presses and preserves in encaustics. The whimsy and intricacy of seeing petals, leaves, sea sponges, you name it, transformed into what she calls...

By Colter Ruland COVID-19 is predominating our thoughts and lives. As we continue to see ourselves observe social distancing, self-isolation, and quarantine, we are online and with ourselves now more than ever. All of us are trying to cope. So, as a coping mechanism,...

By Colter Ruland The thing about art is that it is usually silent. In fact, art is often bound to silence. If I were to cancel out every attendee’s voice at the Frieze Art Fair in Los Angeles this past weekend, I would hear only the faint drumming of the air...

Why are some artists featured in magazines, newspapers and on TV, while others seem to remain under the radar?  Why do some careers take off while others falter or flounder? The quality of the art work, that’s always the starting point, but that is seldom the complete...

Musicians performers and filmmakers generally ask the basics, i.e. what, when where, and how to launch and implement a successful PR campaign.  When working with fine artists, the question is most often - WHY. So, why is it that so many artists don’t get why? There is...

Team work makes the dream work.

You can’t have your art seen if no one knows where to see it. That sounds obvious, but it’s one of the major pitfalls most artists encounter. It makes sense, most artists try to focus their time on creating their art. If they have the luxury of being full time artists, they want to spend as much time in their studio working on their art. If they need to hold down a “day job” they are even more jealous of their time and want to use the time they have left creating.

If you’re utilizing social media as a way to build your audience and reach out to the public, remember that people are generally intrigued when artists draws back the curtain and give a behind-the-scenes look at their work and their process. This might seem...

Art, success, and money are not incompatible.

If you think that having a Facebook page, or a presence on Instagram, Pinterest or Twitter is enough to showcase your art, think again.

If you’re looking to sell your art and build a career as an artist, without opportunity, all of the above can go for naught.

One of our mantras at PR For Artists is that effective PR is effective storytelling. It’s not about a hard sell, it’s about creating compelling stories with strong narratives.

The trouble is that most artists are too close to their work (and their careers) to be able to see their stories. Or they don’t realize what makes a compelling story or how to present their stories in ways that will interest the media and the public.

It can be exhausting being an artist. There are so many seemingly peripheral aspects to be considered that on the surface appear to have nothing to do with the art of… Creating art. If you’re not yet supporting yourself by your art, you need to work to bring in a paycheck so you can keep yourself afloat while you’re working on your art.

“If I had more time, I would have written a shorter letter.”

That quote is credited to quite a few notables including: Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, Pliny the Younger, Cato, Cicero, and Benjamin Franklin

I was speaking to a new client the other day who wanted to wait to launch her PR campaign until her show which is, at that point, over eight months away. She’s based in Europe and this will be her first U.S. exhibition.

During my time as a freelance journalist there were three interviews that got away, one was with Bob Dylan, the other with the writer Henry Miller and the third with David Bowie. Although I was intrigued by the thought of interviewing Dylan, he was notorious for toying with interviewers. You knew you were going into a mind field and chances of coming out with more than an interesting experience were slim. That said, Henry Miller and Bowie were the interviews I regretted losing the most.

You’re an artist, so chances are breaking rules is not that foreign a concept to you. So, with that in mind, try approaching your PR and marketing with that same mindset.

The New York Times recently ran an article on Danielle Baskin, a 27 year old artist turned entrepreneur. The title of the article is: “An Entrepreneur Juggles Six Companies and One Worker: Herself.”

Although her story is one artists can learn from, that’s not to say that every artist needs to focus on being an entrepreneur. Still the article does illustrate the kind of opportunities that are available to artists. As the article explains, her business was as self-contained and shoe-string as a business can be.

It was approximately seven years ago that Aubrie Wienholt and I began experimenting with the PR for Artists idea. Although the company had represented films, authors, directors and musicians in the past, representing fine artists was a new endeavor. The focus for PR for Artists was organic. The concept was to have artists representing artists.

Our mantra at PR FOR ARTISTS is for artists to be as creative with their marketing as they are with their art. The goal is to turn marketing into an art. Warhol certainly transformed his marketing into an art form.

A few weeks back I received an email from an artist who had booked her first solo show. As she explained it was coming up in two weeks. She was excited. She saw this as being an opportunity to truly establish herself and her artwork. She wanted us to work with her to launch a campaign to garner media coverage, create a buzz and start help drive peoples to the exhibit.

I was speaking to someone about Cuban Artist Julio Larraz the other day who described him as a Titan in the art world. I echo that sentiment. Larraz has been called one of most important contemporary Latin American artists of our time. I’d go so far to say he is the most important.

I prepare for this whenever discussing marketing with fine artists. I toss the word “brand” out intentionally, as one would a grenade. I generally wait until the artist is fully engaged in the conversation excited about where her (In this case she was female, but I’ve had the same reaction from males) art could go, how we could promote her work, the various creative ways we could build bridges between her and the public, and how we could utilize the media to get her art in front of collectors, investors, gallery owners and the public at large. She was excited as we reviewed the possibilities.